A series from Truck Grand Prix 2025 — the brand in the middle of it, and the trucker community in its own words.
The brand in the middle of it — the pace of the racing tied to Eurowag’s branding and presence trackside.
The community in its own words — short questions, honest answers, and the drivers’ world from their side.
01The brief
Eurowag was the official partner of Truck Grand Prix 2025 at the Nürburgring, one of the biggest race weekends in European truck racing. The brief was not one film but two registers: the brand’s visibility on the ground, and the authentic voice of the community Eurowag works for.
02The approach
The first film ties the pace of the racing to Eurowag’s branding and its presence on site — the brand is not a caption at the end, it shows up where things actually happened. The second is built on a Q&A with truckers at the event: short questions, unpolished answers, and the driver community seen from its own side.
03The outcome
Two films that belong together but speak differently — one shows the partnership, the other why it makes sense. Special thanks to the Eurowag hostesses, who helped us shoot through the whole weekend.
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