A promo for Ruční mytí Plus built on a simple transformation story.
01The brief
Ruční mytí Plus partnered one of our podcast projects, so the spot could not feel like an interruption. It had to look good and pull the show’s host in naturally.
02The approach
We built it on one simple arc — from a filthy car to a spotless result in the hands of people who do it for a living. Credit goes to the crew at the car wash for helping us shoot it and for putting up with our production ideas.
03The outcome
The spot ran inside the podcast rather than beside it, so viewers took it as part of the show instead of the bit they skip.
ClientRuční mytí Plus
Year2024
DisciplineVideo Production
Services usedCommercial, Video production, Post-production
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