A promo film for KILLA, shot at one of the loudest student hockey events of the year.
01The brief
KILLA was a partner of the university hockey clash, and the brief was blunt: fast, energetic, aggressive — a film matching both the atmosphere of the game and the character of the brand. Not match highlights, but a spot that keeps its tempo.
02The approach
On the ice we went after emotion, the duels, the crowd, and the moments that carried the night. In post we cut it fast and kept the frames moving, so the energy of the evening survives without the noise of the arena.
03The outcome
The spot carried the atmosphere of the evening well beyond the arena and tied KILLA to university hockey without making the brand look like a sticker on someone else’s event.
Want a result like this?
Send us a few lines about your project. We reply within two working days.